Wait a moment, how does this transformation happen? What drives the PC to transition from a product to a service? The answer is the competition!
The incoming end of the Microsoft XP OS and a massive hardware refresh create a big demand for virtual desktops, because it allows you to reduce dramatically the cost of this massive refresh. As your competitors adopt the virtual desktop and you do nothing, you have a competitive disadvantage. This competitive gap provides a constant pressure to stimulate the transformation from traditional PCs to virtual desktops, from a product to a service.
According to Gartner, the worldwide hosted virtual desktop (HVD) market will accelerate through 2013 to reach 49 million units, up from more than 500,000 units in 2009. Worldwide HVD revenue will grow from about $1.3-1.5 billion in 2009 to $65.7 billion in 2013, from less than 1% to more than 40% of the worldwide professional PC market. This dramatic expansion of the virtual desktop market in the near future suggests that the commoditization of personal computers is coming.
Nevertheless, there are always some individuals reluctant to change. They would rather keep their outdated PCs than progress to virtual desktops. Wardley claims, “Commoditization is the trend that no individual has the power to avoid.” After all, those who refuse to change will ultimately become dinosaurs in the IT industry.
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